Becca leads the search and social practice at Spark for Yum! Brands, directing strategy for Taco Bell, Pizza Hut, and KFC. With more than 13 years of agency experience, she specializes in developing innovative, cross-channel media strategies that capitalize on consumer behavior in the fast-paced QSR category. Most recently, she spearheaded a new audience strategy for Taco Bell that directly contributed to an increase in same-store sales growth in a highly competitive market.