Alyssa Callahan is Head of Marketing at bp and a Loyalty360 Advisory Board member. A seasoned, data-driven marketing leader with over 15 years of experience in loyalty, CRM, and digital marketing, Alyssa has previously held leadership positions at TravelCenters of America, L’Oréal, and Wyndham Hotels & Resorts. Alyssa’s expertise in loyalty program design, customer segmentation, and performance-driven brand marketing has consistently delivered measurable results, making her a trusted advisor in the marketing industry. Passionate about continuous learning and staying ahead of industry trends, Alyssa is dedicated to fostering a data-centric culture within organizations. Alyssa is also enthusiastic about supporting next generation of marketing experts, as an active mentor in several university programs.