Yeimy Garcia Smith is the SVP of Global Measurement Strategy at Circana, where she leads a globally integrated team focused on advanced measurement, strategic guidance, and innovative solutions that drive client growth.

Prior to Circana, Yeimy held leadership roles at Google and WPP, spearheading measurement innovation and strategic transformation for some of the world’s most influential brands. Her career spans a rich tapestry of disciplines—from computer engineering and design to Six Sigma, product sales, and analytics—reflecting her belief in the power of diverse perspectives to solve complex challenges.

Yeimy’s passion for strategy was sparked by the puzzles of Sierra Online’s King’s Quest,and shaped by her journey as a first-generation LatinX immigrant.

She lives in Michigan with her husband, two children, and their golden retriever, Maizey.