ared Carneson has spent nearly two decades as a creative strategist for some of the world’s most exciting brands—operating at the intersection of content, culture, community, and the intelligence that makes them thrive. As Head of Social Media at Adobe, he leads a global, cross-functional team that manages Adobe’s influencer and creator partnerships, social-first creative, real-time intelligence, and brand engagement across the entire product portfolio. Jared has spent his career building and leading high-performing social, intelligence, and creative teams on multiple continents. Named to PRWeek’s Dashboard 25 and PRovoke Media’s Innovator 25 Jared fuses creative vision with data-driven insight to deliver integrated communications programs that move culture—and business—forward.