Steve helps advertisers, media publishers, and TV networks maximize their ad effectiveness using purchase insights in his senior leadership role at Circana. He’s been with NCS/Circana for a decade, leading the company’s Client Consulting team and advising customers on audience targeting, campaign measurement, and data enablement.

Previously, Steve spent seven years at Heineken USA as VP of Consumer & Market Intelligence, overseeing insights, media analytics, and innovation research. With 20+ years in market research and the beverage industry—including roles at Pernod Ricard and Allied Domecq—he knows how to turn consumer insights into winning strategies.

Steve holds an MBA and a BS in Marketing from the University of Connecticut. He lives in Madison, NJ, with his wife and has two adult daughters.