Justin Thomas-Copeland is the CEO of the 4As, where he leads efforts to advocate for, modernize and unify the agency ecosystem. With over 30 years of global leadership experience, Justin has helped build and transform agencies and brands at the intersection of creativity, commerce and culture.

He previously served as CEO of several network agencies—including RAPP New York, OPMG Health and DDB North America—and as Chief Digital Officer at Novartis. He has led global client engagements for companies such as Microsoft, Kroger, HPE, Virgin Atlantic, Nokia, Adidas, the U.S. Army, and Novartis.

Justin is the founder of KINDRD Global, a consultancy focused on helping creators and brands grow through culturally fluent experiences. He also serves on several advisory boards, mentors global brand leaders and is a passionate advocate for building inclusive talent pipelines—collaborating with organizations like the T. Howard Foundation, Brixton Finishing School and 100 Roses from Concrete.