Youna Kim is a passionate media leader and Senior Vice President of Investment, currently driving integrated media strategy for Walmart. With a career built on partnerships with Fortune 100 brands, Youna brings a rare mix of sharp analytical thinking and creative intuition to the table. Her expertise spans the full media spectrum—from digital video and social to audio, digital audio, and TV—but digital is where she thrives. She’s known for turning complexity into clarity, helping brands navigate today’s fragmented media landscape with simplicity, precision, and performance at the core. When she’s not building high-performing campaigns, you’ll find her championing ways to make media planning more human, more connected, and more effective.