Lola Bakare is an award-winning marketing strategist and founder of be/co, a consultancy advancing the #responsiblemarketing movement. Her initiative, Maximize The Movement™, won Gold at the inaugural Anthem Awards. With leadership roles at The Daily Dot, PepsiCo, New World Pasta, Diageo, and Dell, she has shaped campaigns for brands like Gatorade, Ronzoni, and Smirnoff. As a consultant and speaker, she’s partnered with Merck, IBM, LinkedIn, Pinterest, Novo Nordisk, Vimeo, and more. Recognized on Adweek’s 2023 Creative 100 and Insider’s list of top diversity experts, she is a thought leader whose insights appear in Harvard Business Review, Adweek, and Contagious. She’s spoken at Cannes LIONS, SXSW, Brandweek, and universities nationwide. A LinkedIn Top Voice with 40,000+ followers, Lola released her debut book in 2024, Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy (Kogan Page).