Chris Norton is the Senior Vice President, Marketing, Data Activation & Personalization within Marriott International’s Marketing and Customer organization. In this role, Chris leads global marketing and customer data strategies, personalization strategies, and channel execution for Marriott International and is responsible for delivering topline revenue, customer engagement, and performance metrics for all company and emerging businesses. This includes oversight of the performance marketing engine, channel platforms, and marketing orchestration and delivery across paid media and outbound marketing. Chris oversees the following functional areas: Marketing Orchestration, Data Activation, Audience Strategy, Outbound Channels, Marketing Operations, Personalization and new Marketing-related Revenue Strategies.