Tara McCallum is a marketing leader with over 12 years of integrated marketing and brand strategy experience across the travel, wellness, mental health and non-profit sectors. She is currently the Head of Marketing for North America at Intrepid Travel, a company offering small-group adventure tours and responsible travel experiences in over 100 countries, focusing on connecting travelers with local communities and cultures. Since joining, she has led the brand’s repositioning in the North American market and driven transformational growth across Canada and the US.