Joanna Jordan, a leading figure and pioneer in the talent booking industry, is the founder and CEO of Central Talent Booking (CTB), a global agency that serves top clients across TV, podcasts, live events and digital platforms, including Jimmy Kimmel Live!, Celebrity Jeopardy!, The Mel Robbins Podcast, WTF with Marc Maron, Armchair Expert and Call Her Daddy, among many others.

Over the past 30 years, Joanna’s deep understanding of the entertainment landscape, combined with her industry connections and booking skills, has allowed her to navigate the changing media environment while consistently delivering high-profile guests for her clients.

Joanna founded CTB in 1999 after managing the talent department at “The Late Show with David Letterman,” where she booked the nightly lead guest as part of a team that won five Emmy Awards. She began her career in London’s television industry, before moving to New York with Planet24, a British production company.