Keiko Mori is a Product Marketing Leader with over 20 years of experience in digital marketing and advertising.
As Head of Creative Product Marketing and Operations for North America at TikTok, she leads the execution of product strategy, go-to-market initiatives, and product marketing for TikTok's Creative Advertising Suite. This includes managing the creator ecosystem, 3P platform integrations, and TikTok Creative platforms such as TikTok One and Symphony. Her work spans all stages of the creative development process-from opportunity assessment to product spec development, alpha & beta testing, and product launch.
Keiko led TikTok's product marketing efforts in Latin America for two years before transitioning to the North America market in 2023.