Anthony Martin is the Co-Founder and CEO of BAMM, a strategic insights agency with offices in London and New York. Since launching the company in 2007, he has partnered with many of the world’s leading brands—including Coca-Cola, Meta and McDonald’s—helping them navigate brand, communication, and innovation challenges. Frustrated by insights that failed to inspire action, Anthony built BAMM on the belief that strategy should be as vibrant and powerful as the consumers it represents. In 2017, he relocated to New York to establish and lead BAMM’s U.S. presence, expanding the agency’s global reach. He champions a method-agnostic approach, drawing on behavioral economics, design thinking, and the art of storytelling to uncover consumer truths that move businesses forward.