Maya Kosovalic is the VP of Marketing for Nyx Professional Makeup at L’Oréal USA. She is a seasoned executive with over 20 years of experience across international markets including Canada, China, Brazil, Argentina and the US in brand management, digital marketing, e-commerce, precision advertising, content partnerships and digital transformation leadership. Maya is now leading Marketing for Nyx Professional Makeup and connecting the dots between the gen-z beauty consumer, culture, commerce and technology as the brand continues to concur share of heart and share of market in the beauty industry.