Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His
industry coverage specializes in retail media—which he is known for anointing as “digital
advertising’s third big wave”—and other areas of the digital media, advertising, and
commerce ecosystem.
Previously, he was a Vice President & Principal Analyst at eMarketer, focusing on retail and
ecommerce. There he covered topics including retail media networks, grocery ecommerce,
D2C brands, social commerce, mobile retail apps, the digitization of the store, holiday
shopping, and Amazon Prime Day.
Andrew also served as SVP of Marketing & Insights at comScore, where he oversaw the
company’s global marketing insights and thought leadership initiatives. 
He is often sought for commentary on retail media, ecommerce, digital advertising, social
media, and all things Amazon, appearing in leading news organizations. He has also published more than a half dozen articles in
the Journal of Advertising Research.