Sam Mulinder serves as Head of Marketing Science, North America and Global Mid-Market at Snap Inc. His responsibilities include leading client measurement strategy, guiding product testing and go-to-market innovation, and partnering with sales to drive best practices across advertisers and agencies.
Prior to joining Snap, Sam led Client Insights & Analytics at eBay Advertising, where he delivered actionable insights and thought leadership to help scale the company’s ad business. Earlier in his career, he was a digital consultant at Accenture, advising Fortune 25 and global eCommerce clients on advertising analytics and optimization.