Carmela Fournier is Vice President, Data and Measurement Strategy for Comcast Advertising, a global leader in media, technology, and advertising that fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies, and other industry players. Carmela sets the vision for Comcast Advertising's use of data for enablement, monetization and licensing offerings that deliver impactful solutions for clients and partners while ensuring data is managed to the highest standards of consumer privacy and security. As an advocate for the business, Carmela’s team sets data product strategy, leads data and technical due diligence efforts, and forges partnerships to advance TV advertising.