Kalyan Lanka is Chief Product Officer at Affinity Solutions, responsible for shaping product strategy and driving innovation through the commercialization of Affinity’s product portfolio. Previously, he was VP of Product Management at Ampersand where he helped launch a multi-screen TV platform, The AND Platform, allowing advertisers to plan, buy and measure multi-screen TV tied to audiences. He also spearheaded the technological and platform transformation of Ampersand’s Linear TV business, shifting from Nielsen Age and Gender currencies to Audience based impressions. Prior to that, Kalyan was Chief Strategy Officer at Simmons Research, playing an integral role in the successful JV between GFK MRI and Simmons. He also served as Head of Product & Strategy for Lotame, leading the successful transition of Lotame from an Ad Network to a DMP. Kalyan is a growth-oriented product and strategy leader with extensive consumer and media industry experience both in the US and globally.