Jenny Yurko is the Vice President of Data Product Strategy at Warner Bros. Discovery supporting advanced advertising initiatives. With 14 years in the industry, Jenny specializes in orchestrating seamless integrations within data clean rooms, improving partner interoperability, and expanding identity capabilities while unlocking the full potential of data insights. With 14 years of industry experience, Jenny is a thought leader, sought after for her insights and expertise in the latest advancements in data technology and best practices for maximizing advertising ROI. She has held previous roles with the NBA, Comcast and Samsung Ads and is an adjunct professor at The University of Chicago teaching predictive analytics.