Dhruv Patel is the Chief Product Officer at Rokt and Co-Founder of Aftersell, an ecommerce software company specializing in post-purchase upselling solutions for merchants. Established in 2020, Patel and his co-founders, created Aftersell to help independent ecommerce merchants compete on a global scale. Under their leadership, Aftersell has developed software solutions trusted by over 30,000 of the world's leading brands.

Patel's entrepreneurial journey reached a significant milestone in February 2024 when Aftersell was acquired by Rokt, a global leader in ecommerce technology.

Throughout his career, Patel has demonstrated a strong commitment to leveraging technology to solve business challenges, particularly in the ecommerce space. His work with Aftersell has contributed to strengthening Canada’s economy by supporting small businesses and driving innovation in the tech industry.