Sean Wright is a highly respected leader in media insights and analytics with over a decade of experience spanning business, government, non-profits, and higher education. He is known for his ability to think strategically, synthesize complex information, and deliver creative, data-driven solutions that shape the future of advertising and media.

As Chief Insights & Analytics Officer at Guideline, Sean spearheads the company’s efforts to provide cutting-edge intelligence on how ad dollars move across TV, streaming, and digital platforms. Prior to joining Guideline, he spent more than six years at NBCUniversal, where he served as SVP of Market Intelligence & Strategy, guiding executives, agencies, and advertisers with forward-looking analysis of consumer behavior and industry trends. He also held key insights and analytics roles at Anheuser-Busch and Wakefern, leading initiatives in media measurement, data science, shopper strategy, and advanced analytics.