Cáit Berry is the Marketing Director for the Americas & Australia at VisitBritain, Great Britain’s national tourism agency. Based in New York, she leads integrated marketing and paid media strategies across some of the world’s most competitive travel markets, translating cultural moments into demand, with a passion for connecting audiences to travel experiences through impactful paid media. With nearly a decade at VisitBritain, Cáit has delivered large-scale brand campaigns, innovative media partnerships, and high-performing digital activations that blend data-driven insights with creative storytelling. Her portfolio spans broadcast, digital, social, influencer, content and performance marketing, with a focus on maximizing ROI and capturing travelers across the full decision-making journey. Cáit began her career agency-side, specializing in public relations, social media, influencer strategy, and paid amplification.