Rebecca Mills is an accomplished media professional with over 20 years experience overseeing both global and US businesses. She's had the privilege of working across a range of clients including Coca-Cola, Estée Lauder, Johnson & Johnson, L’Oréal, & Macy's. Through these she's developed a deep expertise in driving brand equity efforts while simultaneously proving media’s ability to increase ROI/revenue. Core to her experience is the ability to elevate data driven, audience first communication and media strategy while harnessing the intersection of creative & technology.