Cody Plofker is the CEO of Jones Road Beauty, a five-year-old clean beauty brand created by renowned makeup artist Bobbi Brown. Prior to being appointed CEO in December 2024, Plofker was Chief Marketing Officer. Where he oversaw the development and execution of all aspects of the DTC brand's marketing strategy, including digital and social strategy, email marketing, customer experience and earned and paid media. Under his leadership as both CEO and CMO, Jones Road Beauty has grown its audience by 400%.

In addition to his work at Jones Road, Plofker is an advisor to high-growth brands and SAAS companies such as 1440, Northbeam, Varos, Octane AI, Motion, Chamberlain Coffee and more. A highly-sought out resource on digital marketing and direct-to-consumer strategies, Plofker has been quoted in the Wall Street Journal, Financial Times and Vogue Business. He's also the co-host of the Marketing Operators Podcast, and authors the Weekly Growth Learnings Newsletter.