Nada Bradbury is the Chief Executive Officer at AD-ID, the industry’s pre-eminent advertising
registry. AD-ID provides standardized identity management for ad creatives. Since joining in
January 2023, she has been the chief architect of the company’s transformation to ensure
advertising transparency and accountability in an increasingly digital ecosystem.

She has spent over two decades of her career in senior operating roles including strategy,
product development, marketing and commercial operations in the advertising, measurement
and media industries. Nada has a proven track record of implementing growth strategies,
overseeing complex strategic partnerships and creating value for employees and stakeholders
alike. She has a deep and holistic understanding of media and advertisers and how best to
serve them.

Nada previously served as Global Head of Partnerships at Nielsen where she led Nielsen’s data
initiatives and transformation to a big data first strategy. With deep expertise across identity,
viewing metrics, analytics and data science to support new and existing products and currencies
for customers across many verticals, globally. Prior to that, she led strategy and
measurement products at NielsenIQ (previously known as ACNielsen).

Currently, Nada serves on the Advisory Board for the IAB Tech Lab Advanced TV Initiative.

Nada received her bachelor’s degree in business administration with a concentration in
marketing from the University of Illinois at Urbana-Champaign.