Howard Shimmel is President of Janus Strategy and Insights, a US research consultancy founded in 2019 focused on audience measurement, consumer insights and media and planning strategy. Previously Chief Research Officer at Turner, he oversaw multi-screen entertainment, news, kids and sports research. He drove Turner's consumer journey insights and launched Turner Ad Lab in 2016 to optimize video ad experiences. Prior roles include SVP at Turner Ad Sales/Sports Research and EVP at Nielsen Media & Advertising Analytics, where he built advanced analytics for cross-platform measurement and ROI.