Jonathan Stringfield, PhD is VP, Global Business Strategy, Analytics & Trust at Microsoft Advertising, where he oversees cross-functional readiness across multi-format marketing solutions crossing channels, segments, and geographies around the world. Previously, Jonathan was VP, Global Business Research & Marketing at Activision Blizzard where he led the global team responsible for creating impactful in-game advertising experiences. Prior to this Jonathan held roles at both Twitter and Facebook. Jonathan is the author of Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies and is a regularly published contributor/speaker who has been featured in The Wall Street Journal, TechCrunch and AdWeek. He holds a PhD in Quantitative Sociology and and was named in The AdWeek’s Top 50 in 2023, honoring executives who are innovating, collaborating and driving results.