The New Sports Economy

The sports economy is rapidly evolving, with new revenue models, platforms, and fan behaviors reshaping the industry. Streaming, social, data-driven sponsorships, sports betting and gaming, AI-enhanced operations, women’s sports momentum, and global expansion are changing how fans experience games, how teams and leagues operate, and how value is created and measured. We’ll unpack the opportunities and challenges with leaders from across the ecosystem from athletes, brands, media, teams, leagues, and the advocates navigating these conversations