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Beyond Coke vs Pepsi: How Dr Pepper Created a Third Way to Win
In a cola showdown few thought possible, Dr. Pepper surged past Pepsi in market share to become the number 2 in the cola wars, proving that bold strategy, foresight, and relentless creativity can topple even the most entrenched rivals.
At the helm of this rise is Drew Panayiotou, CMO of Keurig Dr Pepper—a marketing leader known for being future-ready before the rest of the industry catches on. From pioneering Disney’s Magic Band to reshaping Best Buy into a digital-first retailer to now steering Dr. Pepper and Peet’s Coffee
In a cola showdown few thought possible, Dr. Pepper surged past Pepsi in market share to become the number 2 in the cola wars, proving that bold strategy, foresight, and relentless creativity can topple even the most entrenched rivals.
At the helm of this rise is Drew Panayiotou, CMO of Keurig Dr Pepper—a marketing leader known for being future-ready before the rest of the industry catches on. From pioneering Disney’s Magic Band to reshaping Best Buy into a digital-first retailer to now steering Dr. Pepper and Peet’s Coffee, Drew has built a career on staying two steps ahead of consumer behavior and cultural shifts.
In this LIVE episode of the Soul & Science Podcast, Mekanism Co-Founder and CEO, Jason Harris will sit down with Drew to explore Dr Pepper’s rise and future.
At the helm of this rise is Drew Panayiotou, CMO of Keurig Dr Pepper—a marketing leader known for being future-ready before the rest of the industry catches on. From pioneering Disney’s Magic Band to reshaping Best Buy into a digital-first retailer to now steering Dr. Pepper and Peet’s Coffee
In a cola showdown few thought possible, Dr. Pepper surged past Pepsi in market share to become the number 2 in the cola wars, proving that bold strategy, foresight, and relentless creativity can topple even the most entrenched rivals.
At the helm of this rise is Drew Panayiotou, CMO of Keurig Dr Pepper—a marketing leader known for being future-ready before the rest of the industry catches on. From pioneering Disney’s Magic Band to reshaping Best Buy into a digital-first retailer to now steering Dr. Pepper and Peet’s Coffee, Drew has built a career on staying two steps ahead of consumer behavior and cultural shifts.
In this LIVE episode of the Soul & Science Podcast, Mekanism Co-Founder and CEO, Jason Harris will sit down with Drew to explore Dr Pepper’s rise and future.
Speakers
Key Takeaways
- How Dr. Pepper leapt ahead of Pepsi and what it reveals about modern brand strategy.
- Why Drew’s consumer-first mindset allows him to spot trends—and act on them—before they hit the mainstream.
- How KDP combines data, creativity, and innovation to build brands that win both market share and cultural relevance.
- The strategic expansion into coffee with Peet’s and what it signals about the future of beverages.
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