This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture's biggest nights with fashion, style, and croissants.
Panera partnered with Variety to drive buzz and excitement for its new Croissant Toast Sandwich and clutch bag, aligned to fashion's biggest night. The partnership consisted of a three-part content drop organically weaving in the Croissant Clutch, plus alignment to Variety viral coverage of a 2025 famous event.
Panera partnered with Variety to drive buzz and excitement for its new Croissant Toast Sandwich and clutch bag, aligned to fashion's biggest night. The partnership consisted of a three-part content drop organically weaving in the Croissant Clutch, plus alignment to Variety viral coverage of a 2025 famous event.
Speakers
Key Takeaways
- How to harness existing hallmark moments for brand recognition.
- How to use innovative thinking to combine brands with new sectors.
- How to engage with influencers in new and dynamic ways.
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