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The Back Seat as the New Living Room - A New Era of “On The Go” Content
The backseat is becoming the new living room — a high-attention environment for entertainment, commerce, and advertising that extends reach without cannibalizing existing platforms. This session will explore the present and future state of mobility media and how investments in content at the center of consumer action are creating differentiated attention opportunities for content owners, brands and consumers.
Speakers
Key Takeaways
- Understand how mobility environments are evolving into the next media frontier — high-attention spaces shaped by consumers’ “on-the-go” mindset and demand for connection, entertainment, and utility.
- Hear how next-gen, on-demand consumers are driving new storytelling and discovery opportunities by connecting with brands in the moment when curiosity and intent align.
- Gain perspective on the future of mobility media — from today’s curated in-ride content to tomorrow’s autonomous vehicles and smart tech, learn how these shifts will redefine cultural engagement, commerce, attention, and advertiser value.ay
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