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Breaking the Planning Mold: How Agencies Are Rethinking CTV from the Start
The CTV revolution isn’t just about where ads appear—it’s about how campaigns are built from the ground up. In this session, hear from agency leaders who’ve broken internal silos to create a new, more integrated planning process. From proprietary tools that leverage ACR data to planning platforms that prioritize reach and relevance before activation begins. Join us to discover how forward-thinking teams are reshaping the way CTV campaigns are designed.
Key Takeaways
- CTV Is Reshaping the Planning Playbook: Discover how the rise of Connected TV is pushing agencies to rethink legacy planning models—starting with strategy, not just execution.
- Breaking Down Silos: Hear from agencies on how they are leaning into cross-functional collaboration—between strategy, planning, and data teams—is driving more effective and agile CTV campaign design.
- ACR as a Planning Powerhouse: See how agencies are using Automatic Content Recognition (ACR) data to inform smarter, more precise media plans before activation even begins.
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