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Precision at Scale—How Geospatial Intelligence Is Reshaping Media Strategy
Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology. By layering demographic, consumer spending, traffic, and behavioral movement data, marketers can confidently pinpoint high-value audiences and optimize media buys. The session will provide actionable insights on leveraging location intelligence for hyperlocal targeting, smarter buys, measurable lift to reach key audiences.
Speakers
Key Takeaways
- Learn how location intelligence can help execute data-backed advertising campaigns.
- Hear examples of how to map stores/customers/competitors to better understand your markets and visualize trends.
- Make better marketing decisions by optimizing data with Geospatial insights.
- Enrich your data to better understand your customers/fans.
- Empower your agency to share insights via interactive maps, infographics and dynamic presentations.
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