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Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling
Out of Home advertising has played a critical role as a key driver of PepsiCo brand growth, reaching consumers through creativity, context, and data to drive real-world impact.
From innovative drone shows to experiential activations, traditional executions to dynamic DOOH creative, PepsiCo’s iconic product portfolio has captivated audiences through OOH to spark joy and create smiles in ways that only this medium can deliver.
For over 125 years, PepsiCo products have been enjoyed by consumers over one billion times a day in more than 200 countries around the globe. Out of Home advertising has played a critical role as a key driver of brand growth, reaching consumers through creativity, context, and data to drive real-world impact.
Join our session for a unique, behind-the-scenes look at how a leading global brand is rethinking the role of OOH in today’s media landscape.
From innovative drone shows to experiential activations, traditional executions to dynamic DOOH creative, PepsiCo’s iconic product portfolio has captivated audiences through OOH to spark joy and create smiles in ways that only this medium can deliver.
For over 125 years, PepsiCo products have been enjoyed by consumers over one billion times a day in more than 200 countries around the globe. Out of Home advertising has played a critical role as a key driver of brand growth, reaching consumers through creativity, context, and data to drive real-world impact.
Join our session for a unique, behind-the-scenes look at how a leading global brand is rethinking the role of OOH in today’s media landscape.
Speakers
Key Takeaways
- Authentic brand storytelling that surrounds consumers' everyday journeys
- Innovative and immersive OOH executions captivate audiences and produce measurable results
- Audience + Moment + Message achieves OOH effectiveness
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