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The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter
In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse. In this fireside chat, Nick Fairbairn, VP of Growth Marketing, shares the strategies behind that rise, with TV advertising driving over 9 million customers and building the brand. Learn how bypassing traditional media buying created a unified growth engine — and the methodologies and insights that fueled this level of performance and scale.
Speakers
Key Takeaways
- You'll learn how Chime builds strategies that continuously evolve and adapt to shifting audience behaviors
- Connects first-party data and advanced measurement directly to business outcomes
- Combines premium inventory access with performance-level accountability
- Creates a tighter feedback loop between creative, planning, and optimization
- Uses a unified, data-driven approach to maximize ROI and fuel sustained growth
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