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From Main Street to the Global Stage: How Brands Can Build Lasting Impact through Local Storytelling
In an era where consumers crave authenticity, the most powerful brand stories are often the ones rooted in place. Whether it’s a neighborhood tradition or a shared local experience, tapping into the heart of a community can help even the largest brands forge deeper, more lasting connections.
In this session, Kheri Tillman, CMO of Primo Brands, David DeMuth, CEO of Doner, and Uzma Rawn Dowler, CMO & SVP, Global Corporate Partnerships of Major League Baseball (MLB) will explore how global and national brands can invest in local storytelling, creating experiences that feel genuinely grounded in culture and geography.
In this session, Kheri Tillman, CMO of Primo Brands, David DeMuth, CEO of Doner, and Uzma Rawn Dowler, CMO & SVP, Global Corporate Partnerships of Major League Baseball (MLB) will explore how global and national brands can invest in local storytelling, creating experiences that feel genuinely grounded in culture and geography.
Speakers
Key Takeaways
- Why local storytelling can be a powerful growth driver for global and national brands
- How community participation can transform brand loyalty
- How to blend modern marketing with Main St. authenticity to create cultural relevance
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