The Future of Experiential Marketing
Join Westfield Rise and Warner Bros. Studios for an unmissable conversation exploring how immersive experiences are revolutionizing the way audiences connect with stories, products, and brands. From Minecraft takeovers to captivating real-world activations, discover how Westfield’s town square destinations are turning heads—and driving major results at the box office.
But this isn’t just for movie buffs. Whether you're in retail, tech, fashion, or beyond, the strategies behind these blockbuster campaigns hold valuable lessons for every industry. We’ll also explore how to make experiential more sustainable by giving promotional sets and branded assets continued life across spaces. You'll walk away with actionable insights on building high-impact, measurable experiential campaigns that create emotional resonance and deliver real business results.
Come for the cinematic magic. Leave with inspiration for your brand's next big move.
Join Westfield Rise and Warner Bros. Studios for an unmissable conversation exploring how immersive experiences are revolutionizing the way audiences connect with stories, products, and brands. From Minecraft takeovers to captivating real-world activations, discover how Westfield’s town square destinations are turning heads—and driving major results at the box office.
But this isn’t just for movie buffs. Whether you're in retail, tech, fashion, or beyond, the strategies behind these blockbuster campaigns hold valuable lessons for every industry. We’ll also explore how to make experiential more sustainable by giving promotional sets and branded assets continued life across spaces. You'll walk away with actionable insights on building high-impact, measurable experiential campaigns that create emotional resonance and deliver real business results.
Come for the cinematic magic. Leave with inspiration for your brand's next big move.
Speakers
Key Takeaways
- How immersive experiences like branded activations and takeovers can deepen audience connection and drive business results.
- Why experiential marketing is no longer just for entertainment—its strategies apply across industries including retail, tech, and fashion.
- What it takes to build impactful, measurable campaigns that create emotional resonance and real-world impact.
- The importance of sustainability in experiential marketing: Breathing extended life into press junket and premiere assets
Presented by
