The future of advertising is being rewritten by technology. AI, advanced data signals, and privacy-safe innovations are giving marketers new ways to plan, personalize, and prove the impact of every campaign. In this session, brand leaders and innovators will explore how AI-powered tools and emerging tech are helping advertisers cut wasted spend, unlock audiences competitors can’t reach, and deliver more relevant experiences in a world where attention is fragmented and consumer expectations are higher than ever.
This isn’t a conversation about technology for technology’s sake. It’s about harnessing innovation to drive brand growth and consumer connection.
This isn’t a conversation about technology for technology’s sake. It’s about harnessing innovation to drive brand growth and consumer connection.
Speakers
Key Takeaways
- AI as a Growth Driver: Understand how AI-powered tools are transforming audience discovery, campaign optimization, and creative personalization.
- From Data Signals to Actionable Stories: Gain clarity on how to move beyond raw data and turn signals (location, transaction, app, contextual) into narratives that fuel meaningful brand connections.
- Shaping Consumer-Centric Experiences: Understand how to use technology not just to optimize efficiency, but to deepen emotional connection and brand loyalty.
- Proving Impact & ROI: See how advanced measurement frameworks are giving marketers the ability to tie media investments directly to business outcomes.
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