The rise of women’s sports is undeniable. With fans demanding visibility and athletes becoming cultural icons, the playbook for brands has changed. This session from Snap, dentsu, and Ipsos, powered by research among 13500+ sports fans and experts, reveals how brands can seize the momentum, partner with athletes authentically, and ensure they’re not left on the sidelines of the biggest cultural shift in sports. Walk away with a better understanding of how brands can be part of the movement and support the next era of fandom!
Speakers
Key Takeaways
- Women’s sports is in a moment of momentum — brands must go beyond sponsorship to help close the visibility gap and build culture.
- Fandom is value-driven — brands should act as community builders, not just sponsors.
- Athletes are powerhouse influencers - give them platforms to share their voices and stories.
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