From creator-led ventures to breakthrough performance products and established household names, the business of sports has never been more diverse—or more dynamic. This session brings together Jesser’s Bucketsquad, Stand+ performance footwear and JP Morgan Chase to explore how brands are built and scaled across today’s sports ecosystem. From creators shaping fandom to how innovation is fueling new performance categories, and how traditional players and financial leaders are adapting to meet fans and consumers in fresh, culturally relevant ways.
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