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The Winning Strategy: How Prime Video & Amazon Ads Are Transforming Live Sports
Join us for an exclusive conversation with Amazon Ads and Prime Video leadership as they discuss the intersection of premium content and democratized access to live sports advertising. Amy McDevitt moderates this discussion with Danielle Carney and Jared Stacy, exploring how Amazon's dual strength in production and ad tech is reshaping the sports advertising landscape.
As Prime Video continues to expand its premium live sports portfolio, this panel will examine how live sports create natural, engaging moments for brands to connect authentically with passionate fans in real-time. This session offers insights for marketers looking to capitalize on advertising's new frontier—where premium live sports content becomes accessible to all advertisers, driving measurable brand performance.
As Prime Video continues to expand its premium live sports portfolio, this panel will examine how live sports create natural, engaging moments for brands to connect authentically with passionate fans in real-time. This session offers insights for marketers looking to capitalize on advertising's new frontier—where premium live sports content becomes accessible to all advertisers, driving measurable brand performance.
Speakers
Key Takeaways
- A roadmap for accessing premium live sports advertising opportunities within Prime Video's expanding sports portfolio.
- How to leverage passionate fan moments to create authentic connections that drive engagement.
- Ways to combine premium content with advanced ad technology to achieve measurable brand performance.
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