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Partners in Play: How Iconic Brands & Startups Are Shaping the Future of Fandom
What do BBC’s Bluey, the National Hockey League, and a motion technology startup have in common? They’re redefining what it means to play, and building loyal, multi-generational audiences along the way.
In this dynamic panel moderated by Google, Nex Playground Co-Founder & CEO David Lee joins leaders from BBC and the NHL to explore how beloved, established IPs are teaming up with innovative startups to create new forms of immersive, movement-based experiences to earn the trust of both parents and fans.
This panel will dive deep into how early-stage companies can collaborate with iconic brands to unlock new markets, drive innovation, and most importantly—help shape a healthier, more engaged generation of children. From co-viewing to co-playing, today’s audiences are looking for deeper, healthier ways to engage with the characters and teams they love. Whether it’s helping a preschooler jump and learn with Bluey, or turning hockey fandom into family fitness, this panel reveals how new platforms are giving iconic brands fresh ways to connect, and highlights a shared mission to help shape a healthier, more engaged generation of children.
In this dynamic panel moderated by Google, Nex Playground Co-Founder & CEO David Lee joins leaders from BBC and the NHL to explore how beloved, established IPs are teaming up with innovative startups to create new forms of immersive, movement-based experiences to earn the trust of both parents and fans.
This panel will dive deep into how early-stage companies can collaborate with iconic brands to unlock new markets, drive innovation, and most importantly—help shape a healthier, more engaged generation of children. From co-viewing to co-playing, today’s audiences are looking for deeper, healthier ways to engage with the characters and teams they love. Whether it’s helping a preschooler jump and learn with Bluey, or turning hockey fandom into family fitness, this panel reveals how new platforms are giving iconic brands fresh ways to connect, and highlights a shared mission to help shape a healthier, more engaged generation of children.
Speakers
Key Takeaways
- Why beloved characters like Bluey and major leagues like the NHL are investing in movement-based play
- How Nex is building a new kind of audience rooted in trust, interaction, and emotional connection
- The strategic value of iconic brand/startup partnerships, where brand safety meets platform innovation
- Designing play that resonates across generations without sacrificing purpose or fun
- What co-branded experiences reveal about the future of screen time, storytelling, and fandom
Presented by
