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The Future of Advertising: Precision Marketing Powered by Transactional Data
The era of marketing guesswork is over. Proxima’s Founder & CEO reveals how a new partnership with one of the world’s largest technology companies empowers brands to activate high-intent audiences rooted in $30B+ verified transactions—delivering performance, trust, and unparalleled precision.
As online transparency fades and customer acquisition costs surge, marketers face a growing challenge: reaching real buyers efficiently and at scale. This session explores a new partnership between Proxima and one of the world’s largest technology companies, giving advertisers rare access to deterministic, SKU-level commerce signals from 70M+ social-first shoppers and $30B+ in verified transactions. By uniting one of the largest ad networks in the world with Proxima’s unique consumer intelligence, brands can unlock precision targeting that drives measurable gains—31% higher ROAS, 26% lower CAC, and 17% stronger engagement. Beyond efficiency, this approach balances personalization with transparency, ensuring privacy and consumer trust remain central. Attendees will gain strategies to activate deterministic audiences, integrate seamlessly into existing programmatic workflows, and build high-performance campaigns that thrive in the evolving advertising landscape.
As online transparency fades and customer acquisition costs surge, marketers face a growing challenge: reaching real buyers efficiently and at scale. This session explores a new partnership between Proxima and one of the world’s largest technology companies, giving advertisers rare access to deterministic, SKU-level commerce signals from 70M+ social-first shoppers and $30B+ in verified transactions. By uniting one of the largest ad networks in the world with Proxima’s unique consumer intelligence, brands can unlock precision targeting that drives measurable gains—31% higher ROAS, 26% lower CAC, and 17% stronger engagement. Beyond efficiency, this approach balances personalization with transparency, ensuring privacy and consumer trust remain central. Attendees will gain strategies to activate deterministic audiences, integrate seamlessly into existing programmatic workflows, and build high-performance campaigns that thrive in the evolving advertising landscape.
Speakers
Key Takeaways
- Proven Precision in Targeting – Learn how deterministic, purchase-based signals outperform modeled audiences, driving measurable lifts in ROAS and efficiency.
- Precision Marketing – Explore strategies to reach real buyers accurately and efficiently by leveraging SKU-level transaction data from 70M+ social commerce shoppers.
- Performance-Driven Advertising at Scale – Take away actionable strategies to lower CAC, boost engagement, and build lasting customer value across the entire advertising ecosystem.
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