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Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe
In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths—Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value.
Commerce media is reshaping the media industry and driving more partnerships that build impactful, full-funnel experience for mutual customers. Brands require access to reach, personalization, and speed to stay relevant in a privacy first and evolving landscape. In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths—Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth. Learn how leading brands across industries drive outcomes throughout the customer journey, from managing audiences across marketing and media to smarter targeting and richer, more personalized engagement by easily working across the publisher ecosystem with radically simplified workflows.
Commerce media is reshaping the media industry and driving more partnerships that build impactful, full-funnel experience for mutual customers. Brands require access to reach, personalization, and speed to stay relevant in a privacy first and evolving landscape. In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths—Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth. Learn how leading brands across industries drive outcomes throughout the customer journey, from managing audiences across marketing and media to smarter targeting and richer, more personalized engagement by easily working across the publisher ecosystem with radically simplified workflows.
Speakers
Key Takeaways
- 1. Media Networks provide a powerful tool for advertisers to reach customers while driving improved more relevant experiences for the Media Network owners
- 2. Discover how Publicis Sapient and Adobe’s partnership creates unique, integrated solutions for commerce media that drive measurable business outcomes
- 3. Understand the differentiation. Adobe’s Collaboration solution is natively integrated with a brand’s first party data through Real-Time CDP, purpose- built for non-technical practitioners with easy to adopt workflows, able to work across the industry f
- 4. Gain an inside view into how leading brands are taking on commerce media, finding value, actioning on partnerships and integrating commerce media into their larger customer data strategy
- 5. Understand how brands today are operationalizing the next generation of commerce media, with data collaboration solutions, best practices and next steps for how to stand up strategies in your business
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