As AI and data reshape marketing, understanding what resonates with consumers is more critical than ever. Join Acxiom, The Trade Desk, and MAGNA as they explore “True Intelligence,” a next-gen measurement solution for digital and CTV campaigns. This session will preview new research on how consumers perceive advertising—what they value, what they ignore, and what drives impact. From media performance to audience sentiment, discover how brands can align smarter measurement with evolving consumer expectations.
As AI and data collaboration redefine how marketers measure success, understanding what truly resonates with consumers is more critical than ever. In this session, Acxiom, The Trade Desk, and MAGNA will explore the impact of “True Intelligence,” a next-gen measurement solution for digital and CTV campaigns, and preview new research exploring how consumers perceive advertising—what they value, what they ignore, and what drives impact. From media performance to audience sentiment, this conversation will explore how brands can align smarter measurement with evolving consumer expectations.
As AI and data collaboration redefine how marketers measure success, understanding what truly resonates with consumers is more critical than ever. In this session, Acxiom, The Trade Desk, and MAGNA will explore the impact of “True Intelligence,” a next-gen measurement solution for digital and CTV campaigns, and preview new research exploring how consumers perceive advertising—what they value, what they ignore, and what drives impact. From media performance to audience sentiment, this conversation will explore how brands can align smarter measurement with evolving consumer expectations.
Key Takeaways
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