Laura leads the U.S. solutions consultant, subject matter experts team at GWI. As a subject matter expert, Laura regularly researches and writes about the latest trends and insights influencing a vast range of audiences, markets and sectors. Her work includes reports and articles published on the evolution of celebrations, shifts in the purchase journey, consumer sentiment and changing generational behaviors. A regular public speaker, Laura has presented at numerous conferences including Quirk’s, Mirren Live and Advertising Week. She has been a contributor to retail and marketing publications including WWD, MarTech and Marketing Dive.