Strategic media leader with 12+ years of experience driving results for global brands across technology, consumer goods, sports, and entertainment. Currently leading media planning and strategy for the Americas at HP Inc., where I manage a $200M+ portfolio and deliver data-driven campaigns that consistently exceed revenue and efficiency goals across Consumer and Commercial businesses. Skilled at translating business objectives into full-funnel media strategies, optimizing investments through AI-driven insights, and fostering strong cross-functional and agency partnerships. Passionate about innovation, proven in scaling impact across diverse campaigns, and experienced in navigating both enterprise and fast-paced growth environments.