Nicole Jones helps clients navigate the constantly and rapidly changing landscape of online networking.

With new brands constantly appearing, and existing brands changing in how consumers perceive them, media and entertainment brands will need to understand in greater depth the diversity of their audiences and develop content that resonates with the audiences they’re cultivating.

What makes Nicole Jones really tick is proving a hypothesis and answering challenging business questions through data integration. Based in New York, she does just that for the world’s largest publishers – from Facebook to TikTok. With over 20 years immersed in the media and digital industry, Nicole has seen incredible evolution in publisher research programs – and thrives on working with the latest, cutting-edge technologies and solutions to make a difference for clients.