Matt Repicky is a senior marketing leader, brand architect, and transformation strategist with a track record of reinventing iconic brands for modern audiences. With 20+ years in marketing leadership, he has reshaped consumer perceptions and driven cultural relevance at brands like Barbie, Amazon Fashion, and Tailored Brands.

At Mattel, he spent 11 years steering Barbie toward renewed relevance—connecting with new generations through bold advertising, expanded representation in product lines, and partnerships with cultural icons from Olympic athletes to fashion designers. At Amazon, he applied his brand-building expertise to digital commerce, redefining how consumers engage with fashion online.

Now at Tailored Brands—home to Men’s Wearhouse and Jos. A. Bank—he has spent five years driving transformation. As Chief Brands Officer, he leads a bold refresh of heritage brands, blending storytelling and strategy to ensure they resonate with today’s consumers while staying true to their DNA