Allie Mauldin is the Senior Manager of Global Media Planning & Buying at Peloton Interactive, where she spearheads global paid social strategy across key channels, including TikTok, driving innovation and performance in a competitive market landscape. With over a decade of experience spanning performance marketing, paid media, and brand strategy, Allie has a proven track record of driving significant business results in the technology, entertainment and retail industries. She previously held roles at The Walt Disney Company and Lidl, where she helped shape and execute integrated media strategies for global brands. She began her career on the agency side at Edelman.